7 basic rules for SMS marketing

There's only one mobile app that almost everyone has. It's not Facebook, and it's not even email. Think bigger. Imagine an app that is integrated into the operating system of almost all of the 4 billion handsets out there. Guessed yet? I'll give you a hint: I'll text you later.

Yes. SMS is the only mobile app that is compatible with 99.9 percent of your audience's mobile phones, smart or otherwise. It's also the most widely accessible marketing tool, eclipsing email in the 18 to 24 category. If you want to reach young people, it's through their phone.

According to Portio Research, global SMS messaging will break eight trillion by the end of this year. With an open rate above 95 percent, when you are thinking about "going mobile" you had better be thinking SMS marketing first.