Teens Prefer Mobile Texting to Calling

Cell-phone texting has become the preferred channel of basic communication between teens and their friends, although calling is a close second: 54% of teens say they sent and received text messages daily in September 2009, up from the 38% some 18 months earlier, according to a survey from Pew.

Three-quarters of teens age 12-17 (75%) say they own a cell phone, including 58% of those age 12, 73% of those age 13, and 83% of those age 17.

Among teens who own a cell phone, 88% say they send and receive text messages, a sharp increase from the 51% of teens who were texters in 2006.

Among those texters today:

47% send 50+ text messages a day, or more than 1,500 messages a month.

31% send 100+ text messages a day, or more than 3,000 a month.

15% of teens who are texters send more than 200 texts a day, or more than 6,000 a month.

Read more: http://www.marketingprofs.com/charts/2010/3560/teens-prefer-mobile-texting-to-calling#ixzz2KHv9V2K4